Plan smarter. Eat better. Waste nothing.
The food planner that shapes itself around you
No menus to learn, no settings to dig through. Tell Phill how you live, in your own words, and it plans your week, keeps your kitchen up to date and builds the shop. Then it keeps adapting, so your Phill ends up working nothing like anyone else's.
Apps are about to stop looking the same for everyone
Most apps are a fixed set of screens and settings, built for an average person who doesn't exist. You adapt to them. AI turns that round: software can now listen, understand and change itself for the person using it. We're building Phill that way from the start, rather than bolting a chatbot onto the old shape.
“I've run out of eggs.” “Swap Thursday for something quick.” “Put bin bags on the list.” Phill changes your plan, your kitchen and your shop from a sentence, and tells you exactly what it did.
Mention you can't stand mushrooms once and they're gone for good. Rate a meal and the next week leans towards it. Nothing to set up first.
The nights you cook, the nights you order in, what goes to waste. Phill learns from what actually happens, so each week fits a bit better than the last.
Where we're heading: a Phill where everything, from what you see first to how your shop gets done, is shaped by you rather than by a template. You decide what matters; Phill rearranges itself around it.
How it works
- 1. Tell Phill how you eatWho you're feeding, your diet, your weekly budget and how many meals you actually want. Just say it, the way you'd tell a mate.
- 2. Scan your kitchenPoint your camera at the fridge or cupboard. Phill spots what you've already got and plans around it, so nothing gets bought twice or thrown away.
- 3. Get a week that's yoursMeals picked for your taste, your time and your budget, including recipes you've brought in. Don't fancy Thursday? Swap it, or just ask for something different.
- 4. It learns as you goPhill notices what you rate, what you cook, and the nights you skip it or order in. Each week's plan gets closer to how you really live.
- 5. The shop builds itselfOne complete list, minus what's already in your kitchen. Send it to someone, tick it off as you walk round the shop, or let Phill fill the basket at a connected shop. You always pay on the shop's own checkout, never in Phill.
Why it's different
Your household, your diet, your budget and your ratings shape every week. Two people using Phill never get the same plan.
Ask Phill to dream something up, paste a recipe link, or snap a page of your favourite cookbook. It all goes into your week and onto your list.
Cook four nights and order in on Fridays? Phill notices, plans the handful you'll actually cook, and leaves room for a takeaway and leftovers.
Scan the fridge and Phill builds meals around what's already there. Less waste, smaller shop.
Set a weekly figure. Phill keeps to it and tells you plainly when something pushes you over.
Vegan, vegetarian, gluten free, keto and more, checked against every ingredient rather than a label. Phill would rather leave a meal out than guess.
For retailers
Phill users arrive with a decided, full-week basket rather than browsing. We're looking for our first UK grocery partners to send those planned baskets straight through to checkout: higher basket value, at a lower take-rate than the delivery aggregators, and you keep the customer relationship and the data.
Be first in
Phill is in private testing while we get it right. Leave your email and you'll be near the front of the queue.