Plan smarter. Eat better. Waste nothing.
Your food-obsessed friend who actually knows your week
Phill plans what you'll eat, cooking or ordering, around your budget, what you fancy, and what's already sitting in your fridge. Then it builds the shopping list, so you don't have to think about it at all.
How it works
- 1. Tell Phill about your weekHow many you're feeding, how many meals you actually want, and the nights you'll be knackered. Tell it in a sentence and it plans around that.
- 2. Scan your kitchenPoint your camera at the fridge or cupboard. Phill spots what you've already got and plans around it, so nothing gets bought twice or thrown away.
- 3. Get a plan that fitsA full week of meals that respects your diet, your budget and how much time you've actually got. Don't fancy Thursday? Swap it.
- 4. The shop builds itselfPhill turns the plan into one complete list, minus what's already in your kitchen. Copy it and take it anywhere, or let Phill fill the basket at a connected shop. You always pay on the shop's own checkout, never in Phill.
Why it's different
Most planners assume you cook every night. Phill plans the handful you actually will, and leaves room for a takeaway and a night of leftovers.
Scan the fridge and Phill builds meals around what's already there. Less waste, smaller shop.
Some nights you cook, some nights you really don't. Phill plans both instead of pretending takeaway doesn't exist.
Set a weekly figure. Phill keeps to it and tells you plainly when something pushes you over.
Vegan, vegetarian, gluten free, keto and more, checked against every ingredient rather than a label. Phill would rather leave a meal out than guess.
"Something quick on Thursday." "Make it cheaper." Phill explains what it changed and why.
For retailers
Phill users arrive with a decided, full-week basket rather than browsing. We're looking for our first UK grocery partners to send those planned baskets straight through to checkout: higher basket value, at a lower take-rate than the delivery aggregators, and you keep the customer relationship and the data.
Be first in
Phill is in private testing while we get it right. Leave your email and you'll be near the front of the queue.